Tuesday, December 16, 2014

2014 Wrap Up and A Look Ahead to 2015

First of all, thank you all for a fantastic 2014. It was one of our busiest years on record, and we have you — our loyal and new customers all around the world to thank for it. Speaking of global customers, we have partnered with FedEx for more cost effective shipping for those of you in Europe and Australia. We will continue to grow our international sales in the coming year and lowering shipping costs will be a big part of that. 

Our “race first” philosophy continued to be the focus of our business this year, and by continuing improvements — even small ones — we’ve been fortunate to watch BTE customers setting records, winning world championships and achieving personal bests. It’s been a joy to hear and experience each and every one of them. (By the way, if you have any you’d like to share with us, please email or post it to our Facebook page!) One of our employees even took the philosophy to heart. We were incredibly sad to lose Bubba Stanton as a BTE representative, but also incredibly proud to see him strike out in the world of racing on his own. We’re looking for big things from him in 2015.

Another success was this year’s exhibit and visit to the Professional Racing Industry trade show in Indianapolis. We enjoyed meeting new folks, chatting with established customers and getting ideas for new and improved products for the coming year. Hope to see even more of you there in 2015.

As far as shop talk goes, the new year will mean more TH400 and 4L80E components and torque converter development from BTE. We’ll also have a much better supply of our popular two-piece powerglide case. Lastly, we’ll be making investments in new processing equipment with the end goal of improving the overall quality of all our products and finishes. 

Once again, thank you so much for your patronage this year. It’s meant so much to us, our family and our staff. Happy holidays, Merry Christmas and happy new year to all of you. 

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